Our Brand
Synchronized Performance through
Innovation in Communication and Entertaiment
The vibrant and varied colors of the SPICE logo represent the diversity of our businesses as well as our Brand Values.
| Orange: |
Global Leadership in Digital technology, Energy & Youth. It represents our strategic intent to emerge as a leader in each of our business areas. |
| Purple: |
Innovation, Ideas & Vision. It represents our commitment to continuously deliver innovative products and services in the digital Wireless world. |
| Green: |
Knowledge, Life & Growth. It represents our focus on learning and sharing knowledge through our Information Businesses. |
| Blue: |
Future, Space & Openness. It represents the Global Connectivity and Mobility of our Communication Businesses towards creating One World. |
| Golden Yellow: |
Quality Lifestyle & Aspiration. It represents our intent to redefine Entertainment by offering customers never-before experiences. |
The new age brand for the New Age Customer, SPICE is the symbol of emerging India, bubbling with a new found confidence.
| Brand Image: |
Young
Vibrant
Energetic
Innovative
Futuristic
|
| Brand Ambassador: |
Priyanka Chopra,
Bollywood Star and Former Miss World |
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Vision: To be the most preferred choice of energetic young minds for ICE products and services by 2011
Core Purpose: To always be the first to provide user-friendly and innovative solutions for young minds in the ICE space
| Core Values: |
Fun
Empathy
Speed of Response
Trust
Innovative
Vibrant
|
| Business Areas: |
Communication
Entertainment
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